The Bau Band

A campaign inspired by echoes that still sing

While scouting for a location for our next shoot, we followed the sound of distant brass pipes and found ourselves in Gulshan Ravi, where we met the BAU Band — a three-member brass ensemble led by Ustad BAU Sattar.

Once a staple of Pakistani celebrations—weddings, parades, street processions—brass bands like theirs were the heartbeat of festivity, the kind of music that signaled joy from blocks away. Today, they’ve grown rare. Not gone, but fading. Yet, in that moment, surrounded by the hum of trumpets and the proud stance of Ustad Sattar and his bandmates, it wasn’t nostalgia that we felt.

It was presence and continuity.

So, I decided to build the campaign around them—not just as a backdrop, but as storytellers, as keepers of rhythm, as unsung icons of Lahore’s cultural texture.

Just like music, jewellery tells a story. It carries memory, meaning, and emotion. Inspired by the enduring presence of the BAU Band, we reimagined them as the Zaamin Pipe Band— a tribute to the forgotten artists of Lahore’s past.

We designed their uniforms and styledour handcrafted jewelry as medals of honour. Each piece worn in this campaign became a badge  of cultural legacy.

Zaamin’s jewelry has always been about craftsmanship and story. And this time, it was about amplifying not just beauty, but belonging. The brass glint of our pieces found harmony with the golden tones of trumpet bells. The gleam of metal, whether worn or played, spoke the same language.

Because heritage isn’t something that lives in museums.